2 Day Work Shop Presented By CTRI (CT Research Institute)

Research and Training wing of Western Thomson Group


Quality Function Deployment, (QFD) is a method for translating customer requirements into appropriate company requirements at each stage, from research and product development, to engineering and manufacturing, to process control.

It is very powerful tool as it incorporates the voice of the customer in the designs - hence it is likely that the final product will be better designed to satisfy all the customer needs. Moreover, it provides an insight into the whole design and manufacturing operation (from concept to manufacture) and it can dramatically improve the efficiency as there would be very fewer changes once the product is launched.

In this workshop different phases of QFD is explained in systematic manner along with practical examples and case studies. At the end of the work shop the participants would be able to effectively use QFD in their new part development process.


  1. Overview of Quality
  2. Overview of Design
  3. Overview of Advanced Product Quality Planning
  4. Quality Function Deployment (QFD)
    • Overview
    • QFD History
    • Purpose
  5. Voice of Customer (VOC)
    • The Customer Chain
    • Obtaining Customer Requirements
  6. KANO Model
    • Introduction
    • Categories of customer requirements
  7. Organizing customer requirements
    • Establish customer importance ratings
    • Customer competitive comparisons
  8. Engineering Characteristics
    • Establishing Engineering characteristics
    • Technical competitive comparison
  9. Establishing Links
    • Relationship matrix
    • Conflict matrix
  10. Establishing technical targets and ratings
  11. Engineering characteristics importance rating
  12. Analyzing I level QFD
  13. Next levels of QFD
  14. Linkage between QFD and other tools
  15. Case studies
  16. Work Practice


  • Lecture & Presentations
  • Practical examples
  • Case studies
  • Work practice